A look at the past and one at the future
Founded in the 1950s
Do you remember Giano Bifronte, the two-headed divinity consisting of a head and two faces that, according to legend, allow the god to see the past and the future? The story we are about to tell you is that of a company in which the old traditions and the experience of the past live in perfect harmony with the most advanced technology and modern machinery available and, like any self-respecting story, start with the words “once upon a time”.
Once upon a time, therefore, in the fabulous 50s, those of rock ‘n’ roll, blue jeans, t-shirts and pin-ups, a man named Bruno Chiaruttini who gave life, in a high textile tradition, to a shoe factory specialized in the production for third parties of classic socks for men and children.
The following decades
The legendary 1960s and 1970s
In the following decade, the legendary 60s those of the economic boom, thanks to the textile ability and the entrepreneurial seriousness of Mr. Bruno, and the subsequent positive results of the market, production grew more and more, allowing it to create its own brands for distribution of classic socks.
The 70s, years of freedom, transgression, political struggles, but also of great creativity in all fields, were for Chiaruttini years of consolidation and openness to new markets. The future began to appear: under the aegis of his father Bruno, his son Claudio began to take his first steps in his father’s company, devoting himself to developing exports.
The headquarters of ACCAPI in Rezzato
Northern Italy
With an eye to the past, then to the experience and the paternal tradition, and one to the future, in the 80s, the roaring decade of shoulder pads and cotton hair, thanks to new investments the ACCAPI brand – acronym of High Performance – which specialized in the production of technical socks for every sport, in the name of the most rigorous talent made in Italy.
In the 90s, that decade crushed between the end of the light and carefree years just ended and the desire, almost frenetic, to discover the imaginary l 2000, protagonist of fantasies and science fiction, ACCAPI began to develop new original patents, consolidating its presence first in the Italian market and, later, in the foreign market.
From 2000 onwards
The future unfolds
Panta Rei, everything flows, said the Greek Heraclitus, to symbolize the flow of time, the becoming: those who stop are lost. And Accapi, in the future that has now become present, the year 2000 coveted and imagined in a thousand different ways, did not stop and, indeed, even decided to diversify the offer, adding to the production of socks a line of technical underwear for men, women, child.
Every story worth hearing ends with the words “and they lived happily ever after”. What we have told you, which is the story of a typical Italian family business, which since the late 90s uses the professionalism of Cristina, and that in the next decade also greeted the entry of Nicolò, to represent the new generation Chiaruttini, is an exception. The final point has not yet been put, the new future is ready to become more than ever present: the most suitable words to conclude the story of Chiaruttini and ACCAPI areto be continued.
ACCAPI throughout the years
1950s
1950s
THE BEGINNINGS
In an area with a high textile tradition, the Bruno Chiaruttini hosiery company specializes in the production for third parties of classic men's and children's socks.
1960s
1960s
GROWTH
The production is growing, the results of the market are positive, the textile capacity and the seriousness entrepreneurship create the conditions for future development and Chiaruttini creates brands for the distribution of classic socks.
1970s
1970s
CONSOLIDATION
These are years of consolidation and the opening of new markets. Mr. Bruno is joined by his son Claudio, whose more international vision develops exports.
1980s
1980s
THE EVOLUTION
New investments allow the Chiaruttini socks to become part of the sports socks market: the ACCAPI brand - the acronym of 'High Performance - rigorously made in Italy' is born.
1990s
1990s
THE SPECIALIZATION
The market and the customers require more specialization: basic productions are abandoned to devote themselves to research and innovation and the era of technical sports stocking with differentiated structure begins. The sock becomes a fundamental "tool" for every sport.
2000s
2000s
TECHNOLOGY
The world and the technologies are constantly evolving. ACCAPI is always closer to athletes and their problems and is aware that doing sports in cold environments and without the right equipment can be fatal. The concept of protection becomes a mission of the brand.
2010s
2010s
NEW TECHNOLOGIES
In the 2010s ACCAPI develops multiple new technologies that are incorporated in their products. Infrared is their most famous one and the products are truly amazing.
2020s
2020s
CIRCULAR ECONOMY
Accapi chooses green and develops ERGOCYCLE, the high-performance underwear obtained from post-consumer recycled plastic through a sustainable process.